Milestone Promises Community Approach

The words “Together we are the Open Platform Community” are inscribed on every attendee’s badge at the company’s Milestone Integration Platform Symposium (MIPS) 2016 conference held this week in Scottsdale, Ariz. Milestone chose its annual North American partner forum and showcase, which this year drew more than 500 attendees, to introduce its new ethos.

“We at Milestone must change the way we work. We will transform Milestone from company to community. 2016 is a defining moment for our ecosystem,” said president and CEO Lars Thinggaard during his opening keynote address Tuesday the 23rd of February. “Our future task is to drive collaboration within the community.”

Kenneth Petersen, chief sales and marketing officer, added that the company has already laid the foundation for growth, expanding its global sales and marketing team by 25 per cent in 2015 — also achieving 30 per cent business growth in the same year.

He said the company is entering the third phase of its evolution: it began as a product company 18 years ago, evolved into an open platform company in the mid 2000s, and is now in the early stages of its new “community” approach.

“To enable our collective success, we must all work together,” he said.

In some ways, the community approach isn’t new, said strategic alliances manager for the Americas Reinier Tuinzing in an interview with SP&T News. Partners who work with Milestone organically develop their own community through the process of doing business. But by creating more of a structure around that process, partners can potentially work together more effectively, create more marketing opportunities around product sets and ultimately deploy tighter integrations for the end user.

“Instead of this happening on its own, let’s organize it and develop it,” he said. “How do we get the word out in fashion so our customers can understand what’s available? Right now, they don’t know what they don’t know.”

For the full version, visit SP&T News Canada.

Neil Sutton, SP&T News, editor, Canada, publishing, writingby Neil Sutton, Editor for SP&T News Canada