NASHVILLE — The tone was set early on for the 2019 Milestone Integration Platform Symposium (MIPS) when Digital Analyst and Futurist Brian Solis gave a rousing opening keynote about innovation and transformation. He showed that despite being around for a while, companies are just starting to react to disruptors. For example, though Amazon has been around for 20 years, the retail industry has only recently become concerned about the e-retailer.
He uses this point to show that disruption doesn’t just happen overnight — it’s an evolution through constant innovation. This is a theme that will be repeated throughout MIPS.
Another theme that was prevalent at MIPS, held Feb. 25-27 at the Gaylord Opryland Resort, was how platform-based companies disrupt pipeline-based ones. Professor of Engineering at Dartmouth College Geoffrey Parker explained how prior to the 1990’s, asset-heavy companies such as Shell and GE and were highly valued, whereas now, asset-light companies, or platforms, such as Facebook, Airbnb and Uber have overtaken them.
Parker also went over how platform business models are shaping the economy and how to govern them in order to best serve society. For companies trying to decide if they should try and be a platform, try to partner for one, or produce products and services that work with a platform, Parker provided a helpful chart that you can see here.
Milestone describes itself as an open platform community. In order to connect buyers and sellers more easily, Marketplace was created as a tool to remove friction between system providers, integrators and end users.
Milestone Vice President of Americas Tim Palmquist clarified that Milestone Marketplace is not just another Solutions Finder like the company had before. Marketplace has a development roadmap with dedicated team members to build out the platform and ensure it is always evolving.
Later in the day, Milestone Senior Project Manager Susan von Bülow dove further into Marketplace. She believes Marketplace can disrupt the industry the way Uber disrupted its own. While Uber connected drivers and passengers, Marketplace will do the same with buyers and sellers.
Buyers can review solutions for compatibility, read reviews, see specs and documentation for installation.
Sellers have full control of their profile pages. Through a dashboard, they can view their contacts, administrate pages and user reviews, and see the location of users looking at their page. Marketplace is now live with more than 70 partners. You can check it out here.
Milestone Goes Cloud
Milestone is focusing on a hybrid client/server Cloud solution that will allow you to move data workload between on-premise and the Cloud. Jesper Raebild, director of global product marketing at Milestone, showed a demo where he did just that, and the video stream showed hardly any lag once it was moved to the Cloud.
When I asked Palmquist about one benefit of having a hybrid solution, he said, “I really like the idea that we can have much less complexity in the user experience, and even in the system integrator experience — commissioning can be much easier.”
New Metadata Search Framework
Milestone also revealed a new search framework coming to the XProtect Smart Client. The search framework allows the user to narrow down searches by utilizing metadata so the user can specify what they are looking for, such as motion, a vehicle or person. Vehicles can be narrowed by factors such as color and direction of travel. Milestone partners can develop their own metadata categories, for example, gunshot detection, or even lie detection (click here to learn more about that).
Emphasizing Responsible Use
In 2017, technology leaders from around the world signed a document known as the Copenhagen Letter. This letter encourages people to use technology responsibly, and “move from human-centered design to humanity-centered design.”
Milestone announced that it is adding what it calls the ‘Copenhagen Clause’ to its end user license agreements. This language will also show up in Milestone’s other legal documents in order to keep up the conversation of ethics and the responsible use of technology.
When I asked Palmquist why having something like this in licensing agreements is important, he told me, “Think of the notion that technology itself, what we build, has no idea if it’s being used for good or bad. Only humans know. In our role as the humans in governing society, we should care, just like we care about sustainability and all those things, we should care even more importantly about the abuses of people, human rights and the impact on society that technology can have if used incorrectly. We’re just coming forward to have some better language around that. I think using the language that was built and the thinking that went into the Copenhagen Letter serves as a really good backdrop for that conversation.”
Beginning of a Journey
Disruption. Innovation. Removing Friction. These were the primary themes that dominated MIPS 2019. However, it was also emphasized that these cannot happen overnight.
The Milestone community is on a journey. Marketplace is now live and digitizing the first step of the buyer’s journey. Later this year, the hybrid Cloud solution and new search framework will be available to provide a better experience for integrators and users.
“Any time we’re walking out of an event like this, I’m thinking about the broader conversation that follows after … it sets us up for a conversation throughout 2019. And it’s in that conversation in the community that’s a very broad swath of people, that all of these things we talked about here can serve as conversation starters and a framework for something to build on,” Palmquist told me.
“I think that’s the real opportunity that comes out of MIPS. We talk about looking forward and planning for the trends, disruptions and changes. We want to be part of that conversation. So we’re just trying to get people’s attention and provoke a good talk.”
About the Author: STEVE KARANTZOULIDIS is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.
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